Privacy Notice
Effective Date: September 2026
Urreniioenu, operated by Hongkong Starfish Capital Co., Limited, respects the privacy of its customers and website visitors. This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you browse our website, place an order, communicate with our support team, or interact with products from our Kitchen Harmony, Closet Comfort, and Everyday Home collections.
By using our website or submitting personal information to us, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect different categories of information in order to operate our store, process transactions, fulfill orders, and provide customer support.
- Information You Provide: This may include your name, billing address, shipping address, email address, telephone number, account information, and other details you choose to provide when placing an order, creating an account, completing a form, or contacting customer support.
- Payment and Transaction Information: Payments are processed through third-party payment service providers using secure payment technology. Urreniioenu does not intentionally store complete payment card numbers or card security codes on its own servers.
- Device and Usage Information: When you visit our website, certain technical information may be collected automatically through cookies, pixels, log files, or similar technologies. This information may include your IP address, browser type, device information, operating system, pages viewed, referring pages, approximate interaction data, and website usage patterns.
2. How We Use Personal Information
Personal information collected through our website may be used for legitimate business, operational, and customer service purposes, including the following:
- Order Processing and Delivery: To process payments, confirm purchases, prepare orders, arrange shipment, provide tracking information, and communicate regarding fulfillment.
- Website and Service Improvement: To understand how visitors interact with our store, improve navigation and product presentation, evaluate website performance, and enhance the overall shopping experience.
- Customer and Marketing Communications: To send order confirmations, shipping updates, account notices, customer service messages, and other transactional communications. Where consent or another lawful basis is required, we may also send marketing messages, product updates, or promotional information.
- Security and Fraud Prevention: To detect suspicious activity, reduce fraudulent transactions, protect customers, maintain website security, enforce our policies, and safeguard our business systems.
3. How We Protect Information
We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.
- Secure Data Transmission: Information transmitted between your browser and our website may be protected through SSL/TLS encryption or comparable secure communication technology.
- Limited Access: Personal information is made available only to personnel and service providers who reasonably require access in order to perform relevant business functions.
- Payment Security: Payment information is handled by third-party payment processors that may be required to comply with applicable payment-card security standards, including PCI-DSS requirements.
No online transmission or storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute protection against every possible security incident.
4. Service Providers and Information Sharing
Urreniioenu does not sell personal information for direct monetary payment.
However, we may disclose or make information available to service providers and business partners when reasonably necessary to operate our online store. These parties may include website hosting providers, payment processors, fulfillment partners, shipping carriers, customer service providers, analytics companies, and advertising or marketing platforms.
We may also use third-party technologies for advertising measurement, audience analysis, website analytics, attribution, and campaign performance. Relevant third-party services may include:
- AppLovin: May be used for advertising delivery, campaign measurement, attribution, and related advertising services. You may review its privacy practices through the AppLovin Privacy Policy.
- Meta Platforms: May be used for advertising, social media features, audience measurement, and campaign analysis. Additional information is available through the Meta Privacy Policy.
- Google: May be used for analytics, traffic measurement, search-related tools, advertising services, and other website functionality. Its privacy practices are described in the Google Privacy Policy.
Third-party providers process information according to their own privacy policies and contractual obligations. We encourage customers to review the privacy terms of services they interact with.
5. Cookies and Similar Technologies
Our website may use necessary, functional, performance, analytics, and advertising cookies or similar technologies.
These technologies may help us:
- Remember products placed in your shopping cart and retain certain website preferences.
- Measure visitor traffic, website usage, and customer interactions through Shopify and other analytics services.
- Support advertising, attribution, audience measurement, and relevant product recommendations through services such as AppLovin and other marketing partners.
You can generally manage or disable cookies through your browser settings or other available privacy controls. However, blocking certain necessary cookies may affect functions such as cart storage, checkout, login, or other essential website features.
6. Children's Privacy
Urreniioenu is intended for general adult shopping audiences and is not designed to knowingly collect personal information from children under 13 years of age.
If we become aware that personal information from a child under 13 has been collected without appropriate authorization, we will take reasonable steps to delete the information as required by applicable law.
7. California Online Privacy Practices
In connection with applicable California privacy requirements:
- Visitors may generally browse publicly available areas of our website without creating a customer account.
- A link to this Privacy Policy is made available through the website so that customers can review our privacy practices.
- Where required by applicable law and supported by our technology and service providers, we may recognize certain browser-based privacy preference signals or other legally recognized opt-out mechanisms.
8. Privacy Rights for EEA Residents
If you are located in the European Economic Area, you may have certain rights under the General Data Protection Regulation or other applicable privacy laws, subject to legal limitations and exceptions.
Depending on the circumstances, these rights may include the ability to:
- Request access to personal information we maintain about you.
- Request correction of inaccurate or incomplete personal information.
- Request deletion of certain personal information.
- Request restriction of certain processing activities.
- Request portability of eligible personal information.
- Object to certain types of processing where applicable.
To submit a privacy request, please contact us at support@urreniioenu.com. We may need to verify your identity before completing a request in order to protect personal information from unauthorized access.
9. California Consumer Privacy Rights
California residents may have privacy rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, subject to applicable thresholds, exceptions, and legal requirements.
Where applicable, these rights may include requesting information about categories of personal information collected, used, disclosed, sold, or shared during the legally applicable period, as well as requesting access, correction, deletion, or other privacy-related actions.
Although Urreniioenu does not sell personal information in exchange for direct monetary compensation, certain advertising or analytics activities may constitute "selling" or "sharing" under California law when personal information is disclosed for cross-context behavioral advertising or similar purposes.
Where applicable, eligible California residents may request to opt out of such sale or sharing.
Privacy requests and opt-out inquiries may be submitted to support@urreniioenu.com. We may request information reasonably necessary to verify the identity of the person making the request.
10. Security Incidents
If we become aware of a confirmed security incident involving personal information, we will investigate the matter and take reasonable measures to contain, assess, and address the incident.
Where notification is required by applicable law, affected individuals and relevant authorities will be informed within the required legal timeframe. We may also publish or provide additional security information when reasonably appropriate.
11. Marketing Emails and Unsubscribe Requests
Where we send commercial email communications, we aim to comply with applicable marketing and electronic communication requirements, including relevant provisions of the CAN-SPAM Act where applicable.
Marketing messages may:
- Clearly identify the nature or sender of the communication.
- Provide an accessible method for unsubscribing from future promotional emails.
- Honor valid unsubscribe requests within the period required by applicable law.
Opting out of promotional communications does not prevent us from sending necessary transactional or service-related messages, including order confirmations, payment notices, shipping updates, security communications, and responses to customer service requests.
12. Privacy Requests and Contact Information
If you have questions about this Privacy Policy, wish to exercise a privacy right, or need assistance regarding the way we handle personal information, you may contact us using the information below:
- Brand and Store Name: Urreniioenu
- Operating Company: Hongkong Starfish Capital Co., Limited
- Registered Business Address: Shop 185, G/F, Hang Wai Industrial Centre, 6 Kin Tai Street, Tuen Mun, New Territories, Hong Kong
- Privacy and Customer Support Email: support@urreniioenu.com
- Customer Service Number: +1 (574) 465-9018